Case Study

Microsoft DTA 365

Bringing live interaction to Microsoft's DTA Conference

In the summer of 2019 The Q Live Game Network worked together with PMK•BNC to help Microsoft provide a gamified experience to presentations delivered at the Microsoft DTA Conference FY20, held at the MGM Conference Center in Las Vegas, Nevada.

Background

Microsoft Digital Transformation Academy (DTA) is an annual conference that hosts over 5,000 Microsoft US (MSUS) executives, sellers, partner managers and marketing staff for networking and exploring the story of digital transformation.


Microsoft was looking to not only looking to engage their audience during their live presentations, but also provide essential insight to the presenters on whether or not the content they had presented resonated.

Solution

The Q constructed a second screen solution that allowed Microsoft to engage their audience over 3 days using a custom-branded game application, with a different theme for each day.  


Throughout the conference, attendees were incentivised to download the app via custom URLs or QR codes directing them to the appropriate download location (Google Play or App Store). During each presentation, winning participants were rewarded with prize drawings which provided a nice “give-back” as well as an interactive “fun” element.


A second screen experience was also activated during the game portion of the presentations.  This was used to display question and answer scoreboards as well as leaderboards containing the usernames of the players in the session and ultimately the winner.  This was a strong complement to the group experience for each individual playing on a mobile device.  The on-screen portion was directly embedded in PowerPoint slides, allowing for seamless integration into the presenter’s experience.


An external team was quickly trained in essential hardware and software solutions (including our management software) to make sure that all games ran smoothly and easily throughout the day.


Results

  • Total Sessions: 42 over 2 days
  • 2070 players
  • 6425 game interaction (answers submitted)
  • 13 Games at one time in 13 different rooms, each on a different topic
  • Downloads 2,180+ - 95%+ of installs came from event media, signage and in-session presenter encouragement. #2 trending on Google Play store during conference
  • Prizes Given Away: 42 (prize value $50-$500)

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